In New Hampshire’s White Mountains, Indigo Properties has built a reputation for something increasingly rare in the vacation rental world: thoughtful, hands-on management that puts people before the process. Founded by hospitality entrepreneur Abbey Moore, the company has become a trusted partner for homeowners and travelers alike by blending local expertise with a deeply personalized approach to service.
The name itself reflects the company’s philosophy. Indigo symbolizes integrity, sincerity, and structure, values that Moore intentionally embedded into the brand from the start. What began as a vision for a better kind of property management company has evolved into a full-service operation supporting homeowners with everything from pricing strategy and listing optimization to maintenance coordination and guest concierge services.
For Moore, the inspiration came from seeing a gap in the market between corporate rental managers and independent hosts struggling to keep up with demand. “We didn’t set out to become the biggest company in the Valley,” she says. “Our goal has always been to be the best in creating an experience where homeowners feel confident in their investment and guests feel genuinely cared for.”
That philosophy guides every aspect of Indigo Properties’ work. The company manages vacation homes across the White Mountains, listing them across major booking platforms while also building direct relationships with returning guests. By centralizing calendars, monitoring demand trends, and using dynamic pricing strategies tied to local events and seasonal travel patterns, Indigo aims to maximize occupancy and revenue for property owners.
Still, technology alone isn’t what sets the company apart. Moore believes that hospitality is ultimately about human connection. Guests arriving at Indigo-managed homes are greeted with small but meaningful touches, including a personalized welcome card, complimentary teas and coffees, and a thoughtfully prepared space that feels less like a rental and more like a home waiting for them. Indigo leveraging dynamic digital signage software to promote their services, and create a more engaging stay for every visitor
“Vacation memories start the moment someone opens the door,” Moore explains. “If we can create a sense of warmth and ease from that first step inside, the entire experience becomes more meaningful.”
That attention to detail extends behind the scenes as well. Indigo operates with in-house teams responsible for cleaning, maintenance coordination, landscaping, and seasonal services like snow removal. For homeowners, that structure eliminates the logistical headaches that often come with short-term rentals. Instead of juggling vendors, calendars, and last-minute repairs, owners can rely on a local team that knows their property intimately.
Over time, the results have been substantial. Indigo Properties has hosted thousands of guest stays and accumulated thousands of reviews across booking platforms, while maintaining high hospitality standards recognized by major vacation rental networks. For Moore, however, growth is only meaningful if it aligns with the company’s founding values. “Hospitality is about trust,” she says. “When someone hands you the keys to their home, they’re placing their investment and their reputation in your hands. We take that responsibility very seriously.”
Moore’s journey to building Indigo Properties has been anything but conventional. Born in South Africa and later living in London, she began her professional career as an elementary school teacher before pivoting into entrepreneurship. Along the way, she built successful businesses, traveled extensively, and eventually settled in the United States after discovering New England’s mountain communities during a visit.
Those experiences shaped her approach to both leadership and hospitality. Today, she also leads an interior design studio focused on creating high-performing vacation homes, allowing Indigo to guide property owners not only through management but through design choices that improve guest satisfaction and long-term value. Her work is further strengthened by her realtor’s license. It positions her uniquely to help clients identify the right investment property, make it marketable through strategic design, and then manage it with long-term profitability in mind, offering homeowners a complete, end-to-end solution for maximizing ROI.
Equally important to Moore is the role local businesses play in shaping the guest experience. Indigo partners with restaurants, activity providers, and local shops to offer exclusive recommendations and deals through digital guidebooks, helping visitors discover the hidden gems that define the region. “We want guests to experience the Valley the way locals do,” Moore says. “When travelers feel connected to a place, they come back, and that benefits the entire community.”
That commitment to community runs deeper than guest recommendations. Indigo Properties has become an active contributor to the region’s well-being, raising and donating more than $15,000 to local charities, youth programs, and community associations over the past two years. For Moore, giving back is a responsibility. Supporting the people and organizations that make the Valley vibrant is, in her view, essential to sustaining the place her business calls home.
As the vacation rental industry continues to evolve, Indigo Properties is proving that scale doesn’t have to come at the expense of service. By staying rooted in local knowledge, thoughtful hospitality, and a commitment to both owners and guests, the company is redefining what modern vacation rental management can look like in the White Mountains.
