“I believe that respect is the most important thing when dealing with colleagues, and co-workers”
Jeremy Goldman the owner of FUTUREPROOF where we delve into the future every week. From AR to AI to the IoT to VR, we speak with some of the sharpest minds to better help you understand what the next few years may look like.
For nearly 20 years, Jeremy Goldman has been spearheading long-term marketing strategies and developing deep insights for world-class brands like Consumer Reports, Amtrak, Kiehl’s, US Marine Corps, BECCA, Colgate, Unilever. He developed the branding for Mobileye, later sold to Intel for $15 Billion. His work has been recognized by everyone from L2 to ICMAD and even Gawker.
An international keynote speaker, best-selling author (Going Social, as well as Getting to Like), and columnist, Jeremy’s insights have been featured in broadcast media as well as publications such as Mashable and The Wall Street Journal, among others.
Let’s learn a little about you and really get to experience what makes us tick – starting at our beginnings. Where did your story begin?
Jeremy Goldman: My work and experience in running strategy for the evolution of pioneering digital research brand marketer’s Briefing going out to all subscribers. Also, in managing, writing for the Briefing, covering marketing, advertising, social media, customer experience.
All together provoke me to know more, find out more, discover the unexpected and expected in the future based on knowledge and experience. That’s how the idea of Futureproof starts! Furthermore, FutureProof is a need for young people, and business owners to help them in widening their horizons.
Can you tell us a story about the hard times that you faced when you first started your journey? Did you ever consider giving up?
Jeremy Goldman: Never, I never thought about giving up or stopping my journey. Yes, the challenges were big and hard most of the time. But I always reminded myself of my aspirations, passion, goals, and my professional targets.
I can tell through my personal experience that there are two important things that help you not to give up; complete awareness of your targets and faith in your skills. These are the indomitable weapons to pursue the journey.
What are the most common mistakes you see entrepreneurs make and what would you suggest they do?
Jeremy Goldman: Lacking clear vision.
The clear vision provides a clear direction in entrepreneurship and in the business. Also, it’s the first and foremost step to define the business goals; short and long-term ones. It’s the way that guides and inspires the entrepreneur himself, workers, and partners to stay focused along the journey.
So, they should set and define the vision and the statement very clearly for their business.
Resilience is critical in critical times like the ones we are going through now. How would you define resilience?
Jeremy Goldman: Resilience is a unique character of successful entrepreneurs. Also, resilience is to accept and tolerate failure then the ability to convert the failure to opportunities to business success.
What is most important to your organization—mission, vision, or values?
Jeremy Goldman: The most important thing for us is making the future of AI, IoT and VR is possible to understand and how this will affect the future of business.
So, we can help in building the resilient and agile business world.
What do you consider are your strengths when dealing with staff workers, colleagues, senior management, and customers?
Jeremy Goldman: Respect:
I believe that respect is the most important thing when dealing with colleagues, and co-workers. This should be done on daily basis and in every situation and dealings. Respect makes communication easier and reduces the possibility of conflicts between all human beings.
What have you learned about personal branding that you wish you had known earlier in your career?
Jeremy Goldman: A personal brand isn’t just one thing all the time!
A personal brand is about revealing the passion you have for the world, As we grow up, have wider experiences, master completely new and “different” skills, the passion becomes bigger, and covers more angles. This is totally fine and it’s important not to be afraid of showing these changes as a part of personal branding.
How would you define “leadership”?
Jeremy Goldman: Leadership for me is a set of behaviors and attitudes that shape the relationship between the “leader” and the “followers”. The most important thing in this relationship is the ability of leaders to effectively communicate with them, guide, direct, and inspire them to success.
What advice would you give to our younger readers that want to become entrepreneurs?
Jeremy Goldman: Share your experience, skills, and achievements with the public: sharing experiences and achievements on social media channels and talking about such things trigger the spirit for more success. Also, it’s a great way to start building your own personal brand.
What’s your favorite “life lesson” quote and how has it affected your life?
Jeremy Goldman: I believe that “Good ideas come from bad ideas, but only if there are enough of them.”
Many bad ideas and failed experiments are originally good ones but need creative leaders or entrepreneurs to make it happen.
This interview was originally published on ValiantCEO.
